Embrace Your Formation Moments

Debut author, Cheryl McDuffie James wrote “Evolving Eve: How Women are Changing the Way We Love, Parent, Work, and Lead” as a collection of the lessons learned while evolving through corporate, entrepreneurial, family, and faith journeys. This book introduces the life-altering phenomena of Formation Moments™. Formation Moments™ are an opportunity during transitional periods of life to create new experiences. The conversations started in this book are valuable to women who are seeking practical strategies and insight as they navigate the evolving life situations on balancing their relationships, family, and career choices, now and in the future.

“I have always been intentional in my pursuits.”

- Cheryl McDuffie James

Cheryl McDuffie James is an Author, Speaker, Human Capital Maximizer, Peer Advisory Leader of CEOs, Business Owners, and Executives, Talent Optimizer, Change Management Implementer, and Mental Fitness Professional serving as the CEO and Managing Director for Business Imaging, since 2006.

With a background encompassing 20 years in finance, product marketing, process management, and sales for Fortune 200 brands, she has garnered numerous awards for leadership and sales achievements at regional, national, and global levels.

Cheryl holds a B.S. in Accounting from Tuskegee University and an M.B.A. from the University of Central Florida. As a Vistage Chair, she coaches CEOs, Business Owners, and Senior Executives of Mid-Market Privately-held companies, earning recognition for her contributions and serving on key committees.

Cheryl holds a variety of certifications including Positive Intelligence Coach, Predictive Index Certified Trainer, PI Talent Optimization Certified Consultant, PI Practitioner, and Prosci Change Management.

Cheryl’s expertise makes her a sought-after resource for organizations seeking ways to maximize and develop their leaders across various platforms including keynote speaking, panel discussions, workshops, and events.

Cheryl McDuffie James is passionate about people, accountability, and helping others maximize their potential. A connector who partners with organizations of all sizes and their teams, from global to small businesses, to leverage their people resources to drive strategic solutions, improve performance, enhance relationships, and create wellness for all.  

Evolving in Parenting and Life

As a mother of two Millennial daughters, she knows firsthand the challenges and opportunities they face in our fast-paced, impatient, and increasingly complex world.  

Cheryl enjoys the gift of a 35-year marriage. She and her husband reside in Central Florida with their family dog. She enjoys traveling to warm climates, fine dining, reading, interval exercising, live music, and entertaining family and friends.

Her quest has been to become a well-versed professional with strong business acumen to aid in her ability to lead effectively.